Tricolor Holdings established in 2007 is a technology-driven financial services company specializing in providing credit to underserved Hispanic consumers in the United States. Tricolor operates its retail auto sales and lending platform to assist credit-invisible consumers in building credit histories. Headquartered in Dallas, Texas, Tricolor, along with its affiliate Ganas Auto Group, operates 55 retail centers across over 20 markets in Texas, California, Nevada, Arizona, and New Mexico.
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