Mar 19, 2021
IndustrySmart Home Automation
Product Used forOutbound Lead Generation
The company is a leading Smart Home Rental Program provider, based out of Toronto, Canada, bringing energy solutions, smart homes, and automation to more than 8500 customers. The company assists the customers to upgrade their homes with high-efficiency energy applications. The programs are designed to reduce carbon emissions and to provide a convenient solution to the consumers to offset the environmental impact due to their everyday energy use.
The company was facing challenges in generating qualified leads. It received thousands of calls every day inquiring about the rebate programs. The company has a prospect list of million+ of potential customers.
It was nearly impossible for human agents to call them manually and ask them pre-qualification questions for the rebate program to qualify a lead.
The company was looking for Voicebot integrated with a contact center solution that would help them address the following issues:
Floatbot's Conversational Voice AI bot generated 20% of the total qualified leads within the first month. The Voicebot simplified the work for agents and saved time. Intelligent Voicebot makes 10000+ calls every day. The bot books appointment of the qualified leads with the sales agent reducing the tele-agents' work to filter out the customers eligible for the rebate program. This reduced overall telemarketing cost by 60%.
The Funnel View Analytics section helped the company to identify at which stage of the application the user dropped off and then to further optimize the bot. Voicebot can also take follow-up calls with the customer and label them as “Qualified”, “Not interested”, “Call back”, “Dropped” which helps the agent for the further process.
For the outbound campaigns, calls can be custom tagged such as “answered”, “call back”, “dropped”, “not interested”, “appointment booked”, “Machine detected”, etc. This will help the agent to identify which user is qualified for the rebate program.
Within the first 2 months, Floatbot's voice AI helped generate a business of USD 400,000 purely through automated Conversational Bot. The customer also increased the committed minutes and contract size of Floatbot by 4x within 2 months.
Digital Marketing Executive